Deena has been running an outsourced (Done For You) marketing and client communication service for mortgage brokers and financial planners since 2004.
Passionate about consumer education in the property and finance-related industries she is always “sitting in the shoes of your clients” when creating educational pieces for your customers’ journey.
Having a poor and lengthy experience in creating her own Estate Plan prior to having her son, Mackenzie, “it just made sense”, to join the LGen team to be part of a new movement of business and technology that will allow everyone affordable access to good quality education, service and execution of one’s final intentions.
Also, a registered Real Estate Agent, and holding an extensive property portfolio, she understands the wealth creation and protection process. Not only creative with her education and marketing Deena love’s helping business owners add new income streams to their business.
“Running a business these days is tough. We have more to do in less time.” Technology, systems and automation are what allows us to grow our business without enormous costs. But automation, without personal care, does not work either. We still need both. And that’s what LGen offers.
Deena has been delivering marketing and business education across Australia for the past two decades, more recently online, for aggregators, dealer groups and industry associations. She doesn’t take herself too seriously when on stage however can deliver a message with impact and enthusiasm.
In her spare time, Deena enjoys riding a funny stand up bike (called an ElliptiGO) and likes to learn new techniques in the marketing space. She loves being an aunty to 6 gorgeous nieces and nephews and recently helped her stepson jump onto the property ladder.
“It just made sense”